HU3630

Creative Brief: Due 3/28 (draft)

admin — Mon, 21 Mar 2011 13:10:57 +0000

The creative brief has a long history, particularly in advertising. Its purpose is to provide a creative team with a working document that helps them understand key information and insights about a project. It is not meant as a place to propose creative ideas or strategies. Rather, it ensures that everyone has a clear understanding of what objectives the creative solution is supposed to meet. Being able to manage a process like this through document design and use is a critical part of working in a communication field.

There are a lot of interesting discussions about and controversy about creative briefs, so I’ve curated a site on Scoop.it on creative briefs. We will discuss some of these examples in class and I’d like you to work with ideas from the resources here to design the format for your creative brief: http://www.scoop.it/t/creative-briefs

Curation Review: Due 3/23

admin — Wed, 16 Mar 2011 14:03:38 +0000

At either Scoop.it! or Redux, find the work of three curators who are meeting the standards of excellent curation as we discussed them in class. Your job is to evaluate (in writing to be posted in Basecamp) how well they:

define their topic
locate and select appropriate content
define and connect with their audience
connect different kinds of content
illuminate patterns or trends that might be of interest to their audience
create a space for learning about this topic
make use of social network tools to further their readership

I encourage you to look for topics of interest to you because you will be best able to evaluate the success of these curators.

Using Google Analytics

admin — Tue, 22 Feb 2011 21:22:57 +0000

We have been collecting information about the Humanities website since last February so you will have an entire year of data to look at with regard to your area of the site. To access the data, log into Google using the username and password on the handout that I gave you in class. Go to:

http://www.google.com/analytics

Follow the instructions on my handout in order to make custom reports for your different areas. They should be available on the Dashboard by the time you get back from Spring Break.

For additional resources on GA, Smashing Magazine has a very helpful resource page on working with this tool. Please feel free to email me more if you find them and I’ll add them to the site.

TOC The Condition of Music

admin — Tue, 22 Feb 2011 11:03:37 +0000

TOC Theodore Gray The Elements

smitherin — Tue, 22 Feb 2011 06:33:26 +0000

Content Audit / Site Inventory

smitherin — Sun, 20 Feb 2011 15:34:22 +0000

Due, Wednesday, 3/2

Before we can start figuring out what to do with Humanities content in the new CMS, we need to do a thorough inventory of what is currently in the segments assigned to you. The link below is a partially completed template of the existing website. You each need to complete your area of the Undergraduate Programs section following the model provided in the template. It is important that everyone familiarize themselves in a deep way with their areas of the website content. Your group contribution will not be as strong if you don’t all start with adequate knowledge of the existing content. Groups are listed below.

Right click and “save link as” to download excel spreadsheet: Site Inventory Template

Quick Tip: To break the lines where you want in the description area, use option+command+return on the Macs. (alt+return on PC)

Andrew, Megan, Chad, Amber
CCS and Modern Languages (including Language certificates) – (Sections 2.1, 2.9, 2.11)

Jessica, Gabe, Ed (w/grad liaison)
Graduate Program– Section 3.2

Martin, Kevin, Cameron
STC, Humanities AA, Prelaw and Certificates (Media/Writing) – (2.2, + 2.6, 2.8, 2.10, 2.13, 2.14)

Madeline, Nora, Ting
Liberal Arts Degrees and Diversity Studies Minor – (2.3, 2.4, 2.5, 2.12)