Benchmarking and Content Analysis

Using Google Analytics

February 22, 2011
By admin

We have been collecting information about the Humanities website since last February so you will have an entire year of data to look at with regard to your area of the site. To access the data, log into Google using the username and password on the handout that I gave you in class. Go to:

http://www.google.com/analytics

Follow the instructions on my handout in order to make custom reports for your different areas. They should be available on the Dashboard by the time you get back from Spring Break.

For additional resources on GA, Smashing Magazine has a very helpful resource page on working with this tool. Please feel free to email me more if you find them and I’ll add them to the site.

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